10+ years

Enterprise comms experience

68%

Employee engagement increase

Startups to 75,000+

Employees, at every scale

What I do

Internal communications

I design the strategies, channels, and content that keep employees informed, aligned, and connected to what matters. From governance frameworks and editorial standards to campaign planning and channel architecture, I build communications ecosystems that scale.

Employee engagement

Change management
communications

Engaged employees are not an accident. They are the result of intentional, human-centered communication. I create the programs, storytelling campaigns, and listening strategies that help people feel seen, valued, and connected to their organization's mission.

Change fails when communication fails. I partner with leaders to craft the messages, timelines, and narratives that guide employees through restructurings, technology rollouts, and leadership transitions, with clarity and without confusion.

My specialities

Executive communications

Crisis communications

DEI & ESG communications

I help senior leaders find their voice and use it with intention. Whether ghostwriting for the C-suite, preparing talking points for high-stakes announcements, or shaping the narrative around a critical moment, I make sure every word builds trust, not just awareness.

When the pressure is highest and the margin for error is zero, message discipline matters most. I help organizations respond to sensitive employee relations matters, reputational risk, and high-stakes internal crises, fast, clearly, and in a way that protects both people and trust.

Employees and stakeholders increasingly judge organizations by their values and how clearly they communicate them. I help translate DEI commitments and ESG priorities into authentic, resonant narratives that go beyond compliance and build genuine cultural connection.

How I help

When something big is happening

• Crisis communication plans and intranet emails

• Restructuring and layoff announcements

• Leadership transition messaging

• Rapid-response comms frameworks

• Sensitive employee relations communications

If you are dealing with any of this, let's talk.

From a single high-stakes announcement to a full communications strategy, here is what I deliver.

When you need to move people

• All-hands and town hall production

• Executive ghostwriting and talking points

• EVP messaging and launch campaigns

• Employee storytelling programs

• DEI and ESG narrative frameworks

• Internal comms strategy and governance

• Channel architecture and editorial standards

• New technology rollout communications

• KPI and measurement frameworks

• Toolkits, templates and playbooks

When you need a system,
not just a message

How I work

Story first

Every strategy starts with understanding the audience, not the message.

Human centered

Data backed

Employees are people, not audiences. I write for them accordingly.

Empathy and evidence together. Every decision is informed by what the numbers say.

I approach every engagement the way I approached every story as a journalist: start with the people, find what actually matters to them, and build the message from there. Good communication is not about what leadership wants to say. It is about what employees need to hear and how to bridge the two in a way that feels honest, clear, and human. I combine that editorial instinct with data-driven strategy, so every decision is grounded in evidence, and every message is built to move people, not just inform them.

My approach

Clients

Companies I've worked with

Get in touch

Let me help complete your communications puzzle

Testimonials

Isabel is an incredible writer, content creator, and team member. She is skilled at partnering with different communities to build content that resonates with their unique needs. She is adept at inclusive content and marketing, event marketing, employee comms, and long-form blog content.

- Ally Siegel
SVP and Chief Equality and Engagement Officer
Salesforce

"Isabel was an invaluable partner during one of the most complex periods in our company's history. She led our internal communications through a major leadership restructuring, making sure employees felt informed and respected every step of the way. She also launched our first employee video storytelling series, which fundamentally changed how our people connected to the company's mission. She has a rare ability to make large organizations feel human."

- Tammy Summers
Senior People Leader,
Splunk

Companies I've worked with